The individual is at the heart of experience. If the locus of value is shifting from products and services to experience, then, according to C.K Prahalad and M.S. Krishnan, almost by definition, value creation must focus on the individual consumer. They argue that Our N = 1 world is not about the mass customization offered by large companies such as auto manufacturers that have allowed customers to choose their own color from a list of offerings or Dell that allows individuals to pick their computer options from a significant menu of components and essentially “build” their own systems. Find more here.
Tags: co-creation, cocreation, N =1 and R =G, n=1, new age of innovation, personalized experience centric view, product-view
