The competitive arena is shifting from a product-centric view of value creation (for example, tires) to a personalized experience centric view of value creation (for example, pricing based on usage by application and driving habits that influence wear and tear). From the examples presented in the book “The New Age of Innovation”, CK Prahalad and MS Krishnan can identify 5 key elements of the transformation toward N=1; R=G. Learn about these 5 elements here.
Tags: co-creation, cocreation, N =1 and R =G, n=1, new age of innovation, personalized experience centric view, product-view, r=g
