Imagine a situation in which you go to a shoe store and your feet are measured precisely using a digital camera or scanner. The store sends this information to its company’s processing center, which then sends the information to one of its factories. In 10 days you get a pair of shoes that has been custom made for you-not just its color and shape, but its precise fit as well. From then on, your preferences and requirements are part of the database, and you can order any number of shoes till you know that you need new measurements. Pomarfin, a small Finnish family-owned firm, has been experimenting with this concept. Learn how Pomarfin has experimented this concept here.
Tags: co-creation, cocreation, NCR, new age of innovation, CK Prahalad, M.S. Krishnan, mass customization, Pomarfin
