After presenting how the N = 1 and R = G framework works in two traditional industries (secondary education and truck tire industries), CK Prahalad and M.S. Krishnan have demonstrated that this framework can work in other business-to-business firms. They takes several examples. The first one is NCR, a leader in selling automatic teller machines (ATMs) to large global banks such as Bank of America and Wells Fargo. NCR also sells point-of-sale (PaS) systems to large retailers such as Tesco and Home Depot, and it is learning that in order to provide value to its B2B customers, it needs to understand the changing expectations, skills, and behaviors of the end consumer. Click here to read more
Tags: Add new tag, Business-to-Business, co-creation, cocreation, NCR, new age of innovation
